Job Summary

This position is responsible for planning, developing and managing all communication and marketing initiatives for assigned Departments

Duties & Responsibilities

• Oversees the planning and implementation of all external and internal communication and marketing activities for  assigned Departments, including the implementation of corporate communications policies and procedures. 
• Ensures departmental communications and marketing plans support the achievement of corporate goals, and define, measure, and advance the brand, image and reputation of the City of Saskatoon.
• Manages a high-performance communications and marketing team who provide strategic and responsive communications and marketing services for departmental programs and initiatives.
• Coordinates with Integrated Communications & Marketing Manager, relevant Directors and General Managers in setting requirements and priorities for communications, marketing and project planning for the Departments while ensuring alignment with the rest of the corporation. 
• Aligns communications and marketing initiatives across relevant business units where appropriate.
• Develops and maintains effective working relationships with relevant stakeholders to ensure departmental communications and marketing initiatives achieve project goals and objectives. 
• Manages a coordinated approach to integrating customer service, public engagement and digital programs in all communications and marketing strategies.
• Identifies communication barriers with hard-to-reach groups and takes an active role in providing viable communications and marketing solutions.
• Identifies emerging issues and trends related to communications and marketing.  
• Participates in the development and execution of the crisis communication program and activities and may be assigned as the Communications Tactical Operations Centre (TOC) lead during an event
• Prepares and monitors departmental communications and marketing budgets.
• Provides advice and support to employees relating to presentations made to the public and City Council.
• Acts as a Media spokesperson, where appropriate for ongoing departmental programs and services.
• Acts as the Integrated Communications & Marketing Manager or the Director of Communications & Public Engagement, as required.
• Performs other related duties as assigned.

Qualifications

• Degree in marketing, public relations, communication, journalism, related field or an equivalent related diploma combined with years of experience.  
• Seven to nine years’ progressively responsible experience in a variety of communications and marketing functions, including experience in project management, strategic communications and acting in a supervisory/managerial capacity.
• Membership or eligibility for membership, in the Canadian Public Relations Society or the International Association of Business Communicators, accreditation preferred.
• Considerable knowledge of emerging communication and marketing techniques such as social media and online advertising.
• Knowledge of the diversity of Saskatoon’s communities and an understanding of the way different groups communicate.
• Demonstrated ability to develop and implement communication and marketing strategies, programs and initiatives using a wide range of communications and consultation tools. 
• Demonstrated ability to deal with issues management and media relations in a political environment.
• Demonstrated ability to consistently meet deadlines.
• Demonstrated ability to develop successful short- and long-term communications and marketing plans.
• Ability to establish and maintain relationships with the public, staff, agency representatives and elected officials.
• Ability to maintain confidentiality while handling sensitive information.
• Excellent written and verbal communication skills.
• Skill in the use of a computer using word-processing, desktop publishing and social media programs and software.

Additional Requirements

• Must be available to be on-call.