Job Summary

Duties & Responsibilities

• Prepares and implements targeted communication and action plans including reporting of pre/post measurements of effectiveness.
• Provides creative direction for the design and production of targeted advertising, marketing and communication materials to promote participation in the Department’s programs and services.
• Coordinates the development, production and placement of the Department’s media advertising.
• Oversees the development, production and distribution of publications, brochures, posters, displays and other marketing and communication materials.
• Coordinates the preparation and distribution of Department news releases and public service announcements.
• Organizes and participates in trade shows, special events and other such assigned promotional or public relations functions.
• Orders and maintains the Department’s inventory of marketing and communication resources, including advertising materials, display systems and information for use in the development of various advertising, publications and materials.
• Writes and revises copy for the Department’s various advertising, publicity and promotional publications and materials, including website and training videos.
• Performs other related duties as assigned.

Qualifications

• Degree in marketing, public relations, communications or journalism.
• Four years’ directly related experience working on creative concepts and design and the production and placement of various communication tools using the graphics industry and/or the advertising media.
• Experience with media selection, buying and measurement would be an asset.
• Considerable knowledge of graphics industry principles and practices, including copywriting, layout and design, illustration, visual identity programs, photography, typography, pre-press production and printing, audio-visual, signage and displays.
• Knowledge of methods and techniques used to measure the effectiveness of communication methods.
• Knowledge of media advertising principles and techniques, including conceptual design, creative development, production and scheduling.
• Demonstrated ability in the creative conceptual design of targeted messages for various advertising and communication mediums.
• Demonstrated ability to prepare and implement communication plans using a variety of promotional vehicles and techniques.
• Demonstrated ability to express ideas and concepts effectively orally, visually and in writing to a variety of audiences.
• Ability to maintain confidentiality while handling sensitive information.
• Ability to plan, organize and control projects from concept through implementation with minimal supervision.
• Ability to work under the pressure of deadlines.
• Ability to establish and maintain effective working relationships with co-workers, suppliers, the graphic industry and the media.
• Skill in the use of a computer with word-processing, desktop publishing  (e.g., Photoshop, Illustrator and Quark), computer graphics, spreadsheets and database software in both IBM compatible and Macintosh environments.